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10 Aug, 2018
Connectzone is now part of Google Project beacon
A couple weeks ago, I received a package in the mail from Project Beacon with the Google's Mountain View, California address on it. When I opened it up, I found a beacon and some instructions on how to set it up. I did not yet set it up, but I dug deeper into it. No one was talking about it until this past week. I spotted a number of posted about it on Twitter just this past week, all asking what this is about. ![](data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22300%22%20height%3D%22225%22%20viewBox%3D%220%200%20225%20265%22%3E%3C%2Fsvg%3E)
![](https://perfectfiber.com/media/magefan_blog/2018/08/Project-Beacon-269x300.jpg)
![](https://perfectfiber.com/media/magefan_blog/2018/08/Project-Beacon-2-300x225.jpg)
![](https://perfectfiber.com/media/magefan_blog/2018/08/Project-Beacon-3-287x300.jpg)
Beacons can help improve the location information Google provides to you and your customers. The beacon is a small, Bluetooth device that sends a one-way signal to a user’s phone without capturing any information about the user. If a user shares their location, the beacon signal can help the user’s phone determine their location more accurately. When a user’s phone has a better understanding of where they are and if they’ve visited your store, you can unlock a variety of new features to improve their experience and your local business presence.
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